By repeatedly issuing statements and holding seminars, Evangelical Christians gave DaVinci Code author Dan Brown a tremendous amount of free advertizing for what was a mediocre movie at best. By railing and decrying the Tim Tebow commercial, liberal women’s groups did the same for what turned out to be a very tame commercial.
Just go back and read the headlines: Women’s groups call for CBS to pull Tim Tebow Super Bowl ad (LA Times), Stop Anti-Choice Super Bowl Ad (Women’s Media Center), Tell CBS that using the public airwaves to promote an anti-abortion message will lose the network both respect and business (Feminist Majority Foundation). These are just a few of the organizations that rallied and pushed CBS – to no avail – to pull the ad from the network.
I imagine somewhere at CBS today a savy ad exec is telling her bosses, “See, I told you so.” What in fact was a very tame – and a little hooky – ad became a national event. I – like countless others around the nation – stayed glued – looking for that one commercial. If there had been no pre-game angst about the ad – it probably would have gone unnoticed by most. It was the first set of commercials – following a somewhat funny commercial starring Betty White and Abe Vigoda. It would have been lost in the endless commercialism – and alcoholism – that marks this annual meeting of the gridiron titans. Instead, this 30-second, white background, country music commercial will probably land in the top ten.
I imagine the blogs and airwaves will be crowded with spins and backpeddling. From the Huffington Post:
After much anticipation, the ads have now been released — and the Heisman winner tackles his mother! They do not contain any overtly pro-life message and are tamer than many may have expected. The ads mostly consist of Pam Tebow, Tim’s mother, talking about her son. The former Florida quarterback only speaks at the end of the commercials. (Tim Tebow SUPER BOWL AD VIDEO: See Tebow TACKLE Mother Pam)
Focus on the Family – who sponsored the ad – is a pro-life group committed to the very serious problem of unwanted pregnancies. This commercial, however, focused on the tenacity of a mother to give birth to a child in a very uncertain situation. It was a commercial about the strength of mothers, of their commitment to their children, and the joy of families. Hard to find the hyped-up hate there.
So, thanks Dan Brown for showing us that conservatives can give voice to something that should have just been ignored. And – thanks Women’s Media Center, Feminist Majority Foundation, and others – for not learning that lesson.